Zain has lowered calling rates within its popular Vuka tariff in a move meant to consolidate its subscriber base.
The new package dubbed “Friends and Family” allows local subscribers to make calls within the network for only Sh3 per minute for 24 hours a day down from the Sh8 per minute for the same period.
This effectively makes it the mobile phone firm with the lowest intra-network charges in the country.
It has been argued that the mobile phone war will this year not be fought on price but the value and quality of service.
“We shall continue adding value to our product offerings through exciting packages and also enhance our customer service,” Mr Meza added.
Under the new package, prepaid and post paid customers will be required to select 10 numbers of friends and family members which they will call for only Sh3 per minute inclusive of all taxes.
“The Vuka tariff (launched last year) which enables subscribers to call any network for a flat rate of Sh8 per minute had been very successful since it was launched four months ago,” said Zain Kenya MD, Rene Meza.
“We have grown our subscriber base significantly since we launched Vuka last year. We are confident that besides increasing usage, the Friends and Family package will increase our market penetration.” It is widely anticipated that the offer will also increase customer loyalty by tying in loved ones.
To access the package, subscribers will be required to dial *124# and dial 1 from the menu free of charge.
He clarified that the service will however not be applicable when making calls to subscribers on One network or when a customer is roaming since the package is limited to local use only.
According to the firm, subscribers on the Vuka tariff will still be able to access Club 20 which offers unlimited SMS all day and Jiachilie which allows subscribers to make unlimited calls all day for only Sh65.