Here are 10 reasons why you should think about doing blog interviews, too:
1) Mix things up. It is difficult to be a news beacon, constantly finding the latest of what’s going on before others. Even if you’re great at it, you have to sleep sometime. Someone else may have the inside scoop.
2) Create a real conversation. Some of the top diggers have done a good job of every post being a conversation in their weekly podcast, the Drill down. They make a point to have regular guests as well. Social Blend does a fine job of this as well.
3) Paid reviews seem cheap. It comes off as more believable to have an interview over a paid review any day.
4) Interviewing will get you links. You’ll get links from the interviewee at a minimum, potentially along with part of their audience as well.
6) Become an influencer. If you interview a software company, you should be on their list of private beta testers. This will allow you to get a head start in the next new new thing.
7) Bring in a new discipline of expertise. No matter what your blog focus is, you can bring in folks from all sorts of disciplines. Squareoak had a good example of this recently, considering that they write a social media blog and interviewed an economist.
8) Freeze writer’s block in its tracks. Can’t think of anything meaningful to blog about? A good back and forth interview will not only produce a sweet piece of content (the interview itself), but will also get you thinking about follow up questions and new post ideas.
9) Beef up your journalism skills. Show the world that you are more than a borderline crazy person / ranter with some solid journalism skills. Doing some background on the interviewee and verifying sources goes a long way, and shows that you know your stuff.
10) It helps you get new gigs. Regularly doing interviews brings such a fresh source of content that you will reach your blog goals more easily, be it RSS subscribers, consulting, or new blogging gigs.