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How to Increase Your Blog Readership…

Setting up your blog on Blogger or WordPress was a piece of cake. You chose or created a theme for your blog that was simple yet eye catching, and you kept your widgets to a minimum so your blog’s content would stand out. Then, you painstakingly wrote perfect posts for your blog.

And now, you are horribly confused by the blog reading public because no one besides your friends and family are reading it. How do you increase your blog readership? What do internet saavy bloggers know that you don’t?

1.  Write for a target audience.

Successful bloggers who have large readerships began with a niche and they stuck with it. Figure out what your specialty is and center your blog around it. If you have an urge to write something completely different then create a separate blog for it. Readers find you because your content and their interests coincide.

Readers come back to your blog (which makes them part of your readership) because they know what to expect.They are also more likely to share with others. Even in today’s world, word-of-mouth is powerful, although word-of-mouth now includes Twitter, Facebook, LinkedIn, Google +, etc.

If you want readers, you have to know who your target audience is and be consistent with your content.

2.  Become a part of the blogger community.

No matter how unique you may think your content is, there are others writing about it. Find them and connect. Read the other blogs out there, get a feel for them, participate in discussions and contact the writer through email or social networks. Their audience is your audience.

Blogging is very much an ‘I’ll scratch your back if you scratch mine’ proposition. For example, if you link to other blogs in your posts, they may do the same for you and it will optimize your site (more about that later).

Authors of successful blogs share their posts on Facebook, Twitter, Linked In and join online communities related to their topic on sites like Reddit and Stumbleupon where members can contribute content.

Guest blogging for other bloggers is also a way to gain readers. In turn, accept other bloggers’ offers to post on your blog as well. After all, their readers are your readers and vice versa.

3.  Learn about online advertising and marketing.

If you are truly serious about conquering the internet, there are online advertising degrees available. But at the very least, you need to educate yourself on search engine optimization (SEO).

Popular blog platforms like Blogger and WordPress make search engine optimization extremely simple and bloggers only need to answer a few questions when they set the blog up and when they write a new post. With this input from you, the platform will save key words and some links for SEO purposes.

Although your blogger platform will help you, there is still more that you can do with SEO to gain more readers. Pay attention to key words (words people would use to search for your content) and use them as much as possible, particularly in titles and headings.

Add links to previous posts to your new posts. Try to get other bloggers to link to your site. The more links to your blog you have out there, the more search engines like you and will show you to prospective readers.

Becoming a successful blogger with a large readership is about more than creating a nice looking blog and writing well. Bloggers have to become online advertisers and internet marketers as well.

Sources:

21 Tactics to Increase Blog Traffic. (2012) SEOMAZ.

Tips for Blogging Success. (2011) WPMU.

Technology Recap for 2011…

2011 was a huge year for technology! New devices hit the market, social media was used in revolutionary ways & old hats tried their hand at new things. Here’s our recap of the tech highs and lows of 2011…

1) Death of Steve Jobs:

This was certainly no highlight of 2011 but Steve’s untimely death gave everyone in the world a minute to think about his legacy. We re-read his wise words, discussed his demanding management style & daydreamed about Apple’s future without him.

2) Cloud Computing:

The cloud must be one of the most-used phrases of 2011. As more and more of us walk around with powerful computers in our pockets, more companies are finding ways to utilize the power of the cloud to expand their mobile reach.

3) Technology & the Arab Spring:

Tunisia, Egypt and Libya saw incredible revolutionary activity in 2011 & technology played a key role in the uprisings. Social media like Facebook & Twitter helped demonstrators organize organically and played an inspiring role in their move towards freedom.

4) Year of the Tablet:

Tablets were the it technology of the year. From the iPad 2 to the Samsung Galaxy Tab, if you don’t own one by now, it’s likely that you know someone who does. Let’s not forget the Kindle Fire either, which marked a milestone with Amazon’s entry into the tablet wars.

5) Social Media Competition:

The success or failure of Google+ is still to be determined but Google’s attempt to challenge the blue giant was a bold move. By acting as a fusion of Twitter & Facebook, Google tried to draw users away from the latter; many have argued Facebook has too much momentum to face a real threat from G+.

6) Cyber Monday:

Online shopping got its moment in the limelight with Cyber Monday, the Internet’s answer to Black Friday. While not the first year that Cyber Monday has been hyped by online stores, this year it got a real boost & made a name for itself.

7) 3-D Phones:

Making the sci-fi dreams of decades ago a reality, 2011 saw the rise of consumer 3-D mobile phones & televisions. Glasses-free phones like the HTC Evo 3D took the dazzle of modern smart phones one step further, while Toshiba, Sony & Panasonic all manufactured 3-D TVs.

8) HTML 5:

The war between Adobe & Apple over Flash may finally be over, as Flash takes a backseat to HTML 5. Microsoft revealed in 2011 that aspects of Windows 8 wouldn’t support flash & Adobe announced that it would quit supporting flash for mobile devices.

9) SOPA Proposition:

As I write this, Wikipedia & several of my favorite blogs stand blacked-out, in solidarity against the SOPA antipiracy bill which was introduced to Congress in late 2011. This bill would give power to copyright holders to pull the plug on sites that link to copyrighted material (like Wikipedia). Critics say that enforcement of SOPA will be impossible & that the open web and all its resources will be irrevocably harmed if this becomes law.

10) High Profile Hackers:

2011 saw the Playstation network brought down for weeks by hackers, not to mention San Francisco’s BART transit system & Bank of America. Groups like Anonymous & LulzSec were behind some of the hacking; other acts weren’t attributed to particular groups.

Sources: Gizmo, IBTimes.