The Social Media Organization, by Mustafa El-Azzi
If I were asked to present a ‘Leader of the Egyptian Revolution’ award to an individual/organization, I would present it to the “Social Media Organization.” (SMO) I have created this imaginary organization because I think there have been three key social media players in the Egyptian revolution: Facebook, YouTube and Twitter. According to the International Committee for journalists, “Twitter and Facebook were key tools in bringing down two dictators – and they helped change how the world now perceives the Middle East…” (ICFJ.org). These organizations have helped Egyptians get closer towards a democratic change in their country even though Egypt country has been suppressed politically, economically and socially for many years.
The former government regime tried to suppress the Egyptian protesters during the revolution by any means necessary. However, the Social Media Organization created a platform where the Egyptian people could exchange and express their opinions and raise their voices to be heard so action takes place. The protesters played an effective role conveying what was happening on the field where no news reporters were able to go. Official media tried to hide some facts due to political reasons but social networks revealed this trickery. Demonstrators used to send videos and photos to be broadcasted through prominent Arab channels such as Al Arabiya. Social networks empowered the Egyptian people and supported their voice. In a way, we can say that the Social Media Organization did connect with the Egyptian people effectively and helped them overcome difficulties that their government tried to throw on them.
The players of SMO played the Egyptian revolution game well. They helped Egyptian protesters to have their calls answered for major demonstrations. One adaptive challenge that this organization faced during the demonstrations is the time in which no journalists were able to enter Tahrir Square. Journalists were unable to carry out an extensive coverage of what was happening to their news agencies so the world can follow up on what is happening during the Egyptian revolution. So how did SMO react?
The organization did face one of the four faces of danger discussed in H&L book “Leadership on the Line.” It was ‘attacked’ by the Egyptian government through trying to disconnect the internet so its people no longer communicate through Facebook, but that deactivated the role of one player only. We may call this an adaptive challenge which the Social Media Organization resolved quickly and successfully: YouTube swooped in to carry on the role Facebook did. The Egyptian people used their mobile phones to videotape what used to happen then send those videos through their mobiles to prominent Arab news channels such as Al-Arabiya and Al-Jazeera. Those channels then broadcasted as many of these videos as possible. “…the world received a vivid picture [with the help of social media] of what was happening on the ground despite the government attempt to shut down the Internet” (ICFJ.org).
The Social Media Organization has shown us the effective role a leader can play to create a good change in a society. It has empowered people and allowed them to express their opinions and feelings about their land. It has given them the opportunity to knock down a paralyzed government system that has existed for years. Most importantly, it has shown them the power of hope. “The January 25 revolution in Egypt gained a major foothold with the application of social media tools like Facebook and Twitter. Since the existence of media, individuals have used it to demand more governmental transparency and mobilize allies.” (Morrison, 2011).
1.Heifetz, Ron, and Martin Linsky (2002). Leadership on the Line. Cambridge, MA: Harvard Business Press.
2.“The “Democratization of the Media” Leads to Greater Democracy in the Middle East.” ICFJ.org. http://storify.com/icfj/the-democratization-of-the-media-leads-to-greater-
3.Seib, Philip (2005). “Reconnecting the World: How New Media Technologies May Help Change Middle East Politics.” Journal of Transnational Broadcasting Studies. The Adham Center for Electronic Journalism, the American University in Cairo. http://www.tbsjournal.com/Archives/Fall05/Seib.html
4.Morrison, Thomas (2011). “Social Media Sparks Egyptian Revolution.” Social Networking News Daily. http://socialnetworkingnewsdaily.com/social-networking/social-media-sparks-egyptian-revolution/
5.Thistlethwaite, Susan (2011). “The Power of Truth: Egypt and the Reaffirmation of Nonviolent Political Change.” http://www.americanprogress.org/issues/2011/02/egypt_nonviolence.html
Governing the Egyptian Internet…
Dr. Warigia Bowman (Submitted to the Cairo Review, so I hold copyright!)
February 28, 2011
In a futile effort to cling to power and quell dissent, Mubarak’s government used many avenues to restrict or control information during the January 25th Revolution, including shutting down the Internet on January 27th. By January 29th, 91% of Egypt’s Internet networks were down.  What does the Egyptian Government’s decision to shut down the Internet mean for information governance globally?
Multiple methods were used to take Egypt offline. To get access to the rest of the Internet, Egyptian Internet Service Providers (ISPs) need a “gateway”: a physical link to other ISPs outside of Egypt, which ISPs lease from the Egyptian Government.  First, the government asked Internet Service Providers to disconnect their services or lose their licenses.  As the ISPs complied with the government’s order, network addresses within Egypt became unreachable.  To its credit, Vodafone resisted, until, in the words of the New York Times, “it was obliged to comply.” 
Had ISPs chosen not to comply, Telecom Egypt could have physically cut off connection to the network at the gateway level, which would have severely disrupted traffic in other countries.  In addition the government reportedly took down Egyptian country code Domain Name Servers,  halting all traffic to and from local sites.  Finally, Internet Exchange Points (IXPs)  were disabled, severing in-country connectivity. 
With the Internet down, Egypt seemed cut off from the world. The sense of disconnection was heightened because the government had shut off mobile texting and twitter, pulled Al Jazeera Arabic TV, and even stopped all mobile telephony temporarily. Egyptian business was devastated, untold millions of dollars were lost from electronic transactions, and the banking system and stock exchange were crippled.
Shutting off the Internet is not a new tactic during civil unrest, but the scope of the Mubarak government’s effort was unprecedented. According to the Open Net Initiative, similar blockades have been imposed by Burma, Nepal and China.  Colonel Qaddaffi has mimiced Mubarak’s actions, creating an information blackout in Tripoli. 
The Mubarak government probably intended that shutting down the network would slow political agitation. Although we will never know the true impact, in fact it likely sped up the regime’s fall. In the absence of new technologies, people were forced to rely on traditional means of communication, including knocking on doors, going to the Mosque, assembling in the street, or other central gathering places. Thomas Schelling (1960) won the Nobel prize for discovering that in the absence of information, people will coordinate by selecting a focal point that seems natural, special or relevant to them. Given the protests, Tahrir was the obvious focal point. By blocking the Internet the government inadvertently fueled dissent and galvanized international support for the people of Egypt.
Both technological and policy solutions are urgently needed to respond to the autocratic blackouts imposed by Mubarak and Qadaffi. From a technological standpoint, activists in countries likely to experience similar problems should invest in “redundancy” as well as “distribution.” Redundancy is an information concept which emphasizes building multiple lines of communication, should one line fail. Distribution is the idea that more independent means of communication should be used, and should be distributed throughout multiple users, not centralized.
A blend of old and new information technologies is best for maintaining true connectivity. “Pen and paper” lists of staff, friends, landlines, mobile, home addresses and other key information to prevent isolation even if the Internet goes down. Further, robust and tested methods, such as FM and shortwave radio are an outstanding means to communicate with the outside world.
The Internet network is inherently not governed. Yet, each player has a valuable role. January 27th teaches us that a move away from centralization, particularly in the presence of autocratic governments, is crucial. Universities and NGOs who can afford to do so should invest in Very Small Aperture Terminals (VSATs). VSATs provide independent wireless link connectivity through satellite, not cable connections. VSATs can only be forced to stop operating by physically disabling them. In addition, ISPs should secure satellite links, or find other means to create non-vulnerable gateways.  ISPs must also decide at what point they choose to cooperate with government repression, and at what point they resist. January 27th suggests the market will reward those who take efforts to keep the network up.
The January 25th Revolution has powerfully demonstrated that social networks and the Internet can play a powerful role in empowering people and promoting democracy.  Yet, the January 27th shutdown demonstrates the fragility of access, particularly in countries with high governmental control.  Efforts should be made to expand Internet connectivity and computer access in rural, poor and remote areas throughout Egypt, the Middle East and Africa, so that future political movements can empower and mobilize the grassroots. Finally, activists and policy people should demand that rights to telephony and Internet connectivity be incorporated into freedom of information guarantees.
 “Egypt Internet Shutdown Q& A,” ISOC Monthly Newsletter, February 2, 2011, available at [http://isoc.org/wp/newsletter?/p=3100]
 James Glanz and John Markoff, “Egypt Leaders Found “Off” Switch for Internet,” The New York Times, February 15, 2011.
 Matt Richtel, “Egypt Cuts Off Most Internet and Cell Service,” The New York Times, January 28, 2011,
 One of the only websites still active in the entire country was the AUC website.AUC owns the IP prefix 184.108.40.206/24 announced by the AS8524. This connects with RAYA Telecom and Noor Data Networks. AUC was able to maintain very limited connectivity by switching between these two service providers. See, Claudio Squarcella, Roma Tre University, “Three Case Studies on the Egyptian Disconnection,” RIPE Labs, available at [http://labs.ripe.net/Members/csquare/three-case-studies-egyptian-disconnection]
 E-mail communication with L.Jean Camp, Professor of Informatics, University of Indiana, February 2, 2011.
 ISPs operate at level three in this diagram, whereas Telecom Egypt controls the gateway at levels 1 and 2. See Novell Connection Primer, available at [http://www.novell.com/info/primer/art/prim02.gif]
 Johnson, p. 2.
 ISOC Newsletter, p. 2.
 Fahim, p. 3.
 E-mail communication with Timothy McGinnis, African Internet Infrastructure Consultant and Ambassador to the World Summit on Information Society Ambassador, February 18, 2011.
 ISOC Newsletter, p. 3; Richtel, page 1; Bobbie Johnson, “How Egypt Switched off the Internet,” Gigaom.com, January 28, 2011, available at [http://gigaom.com/2011/01/28/how-egypt-switched-off-the-internet/]
 Kareem Fahim and David D. Kirkpatrick, “Qadaffi’s Grip on the Capital Tightens as Revolt Grows,” The New York Times, February 22, 2011.
 E-mail communication with Badru Ntege, Systems Engineer, one2net, Uganda. February 16, 2011.
 Rick Ferguson, as quoted by Bobbie Johnson, p. 3.